Interviewed For My Book on KPCW Radio

I had the pleasure of being interviewed by Larry and Pam of KPCW Radio on the Mountain Money show this morning.

I missed an epic day of Powder skiing this morning, but it was well worth it.  I made an appearance as the “Local Marketing Answer Man” and offered a real life example of how to use offline media (Radio) to drive traffic oniline via text messages and Facebook. (minute 10).

listen in here

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